Our Story

Hello, gorgeous!

Growing up as a Lebanese woman, I was immersed in a culture where jewelry wasn't just an accessory; it was the heart of every celebration. Gold jewelry, intricately woven with significance, became the cherished gift marking life's pivotal moments—graduations, engagements, weddings, and the joyous arrival of new family members. While some pieces held the weight of generations, many were meticulously chosen to honor specific occasions and individuals.

In the quest to preserve this rich heritage in my role as a first-generation American, Lunae emerged as a beacon of tradition tailored to our contemporary lifestyles. Fueled by a desire to pay homage to my roots without compromising quality or breaking the bank, I embarked on a journey to find high-quality, durable gold jewelry with a distinct Middle Eastern influence—only to find a void in the market.

Enter Lunae, a vision materialized in December 2020 when the name was coined by our founder, Reem. 'Lunae,' derived from the Latin term for 'crescent moon,' holds profound symbolism. Beyond its linguistic beauty, it draws a parallel between women's 28-day natural moon cycle and the inherent phases in our lives—just like the ever-changing moon.

My aspiration for Lunae goes beyond crafting exquisite jewelry. It's about empowering women to embrace their beauty authentically. Comfort is at the core of our fashion philosophy. In a world where the contemporary woman seamlessly transitions from mornings with her kids to afternoon lunch meetings and nights on the town, being stylish should be effortless. The same piece should effortlessly complement every facet of her life.

At Lunae, our mission is clear—to offer women a collection that is timeless, stylish, and versatile. It's about embracing the ever-changing nature of life while maintaining a basic yet sophisticated look suitable for all occasions. And, of course, durability is non-negotiable. Our pieces are not just jewelry; they are waterproof, tarnish-resistant, and hypoallergenic companions that stand the test of time.

Welcome to Lunae, where tradition meets modernity, and each piece tells a story as unique as the woman who wears it.

Xoxo,

Reem